Plush toy manufacturers gradually rise of the Chinese toy market China has always been known as the "world toy factory", with the rising cost of toys, the reduction of China's toy exports is so that the world's toy manufacturers will focus on China's toy manufacturers. In addition, with the development of China's one-child policy plush toy processing, as well as the continuous growth of population and social wealth, China's toy consumer market has gradually risen, in the near future, China's toy consumption will create a huge emerging toy market. China's infant products market, with a total scale of more than 1 trillion yuan, has become one of the targets of toy manufacturers. On the one hand, with the economic development of plush toy manufacturers and the continuous improvement of people's living standards, people's consumption awareness is changing, and parents pay more attention to the role of toys in the growth of children. It is understood that the proportion of toys in the infant and child economy in the United States accounts for 50%, while the proportion in the infant and child economy in China is about 5%, and this phenomenon is a cultural difference. Toys for American children is a daily necessities, while in China, toys are still a "pure consumer goods", only when the "necessities" are met, there is a "consumption" desire. However, in recent years, Chinese people have been more and more influenced by the western education concept of modern civilization, and their attitude towards toys is also quietly changing. All this is pushing the momentum of toy consumption growth forward. The large population determines the high demand for toys According to the calculation of China's 267 million children population issued by the United Nations, the current Chinese children's toy market space is about 19 billion yuan, and if the global symmetry degree of 34 US dollars is estimated, China's children's toy market space can reach 65 billion yuan, at most 3.5 times the room for improvement. If measured at $100, China's children's toy market space can reach 190 billion yuan, and there is 10 times more room for improvement. Since most young couples in modern families have only one child, parents are willing to spend on them. According to the survey, 59% of the purchases of learning tools and toys are made by children, and the proportion of entertainment decisions made by children is also over 50%. China's huge population base determines the demand for toy market plush toys customized will continue.