In the 1970s, Hip-Hop culture began to rise. The hoodie became a symbol of subculture rebellion. Hip-Hop culture became an irresistible force in pop culture in the late '90s, and today, all brands are offering hoodies in a wide variety of styles and patterns, and there are no malls or specialty stores with no hoodie products. The rebellious quality of the hoodie gradually wore away and became a popular garment, but the constant pursuit of exclusivity and rarity drove many artists and photographers to produce limited-edition hoodies that attracted much attention. The price of a hoodie is not high, even students can afford to wear a hoodie. This further facilitated the promotion of the hoodie. The development of the hoodie has been closely linked with fashion, and every year there are different styles of hoodie published by the public.