The festival celebration is an excellent marketing opportunity for businesses. Adding some holiday themed packaging to your production line can make your products more integrated into the holiday atmosphere. However, most Chinese companies ignore the fact that custom gift boxes can help market sales. Here are five advantages of box customization. Before customizing the packaging box or gift box, the merchant must make a plan. First, the product logo or company name should be clearly printed on the box. Secondly, the purpose of customized packaging or gift boxes is not to better replace your original packaging, but to attract consumers to treat them as gifts when they see the goods. In fact, compared with other rules and regulations, it is easier and more convenient to choose a marketing plan based on packaging to improve sales. If your gift box is attractive enough, it is not a problem to achieve your marketing goals.